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A Handy Guide for Discerning Conversion Rate Optimization

Website traffic is a fundamental resource for every digital business. Yes, for obvious reasons – because there is more traffic, the conversion rate is better. If you want to get more and more customers...

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Three Critical Steps for Data-Driven Success

In today’s landscape, businesses need to look for any competitive advantage they can to ensure their survival, growth and success. A key aspect of gaining a competitive advantage is using data-driven...

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How Automation and AI Are Changing Internet Marketing

From chatbots and other remote helpers to producing content, improving client encounters, AI companies are now rolling out significant improvements to the advanced promoting scene. While it might be...

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Automated Inventory Management System: An Ultimate Guide for 2022 and Beyond

Inventory management is an essential part of any eCommerce business. Especially if you are an eCommerce business owner juggling multiple sales channels, it can save you a lot of effort. However,...

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Building a Data Products-centric Business Model

When I was the Vice President of Advertiser Analytics at Yahoo!, I painfully learned that my targeted user personas (Media Planners & Buyers and Campaign Managers) didn’t want more data in helping...

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How AI is Changing Digital Marketing

What is Artificial Intelligence? Oxford Languages defines AI as the theory and development of computer systems able to perform tasks that normally require human intelligence, such as visual perception,...

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4 Successful Integrated Marketing Communications Examples

Integrated Marketing Communications (IMC) is an effective communication process that is intended to strengthen the relationship between the customer and the company while enhancing the company’s sales....

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Top Technological HR Skills for the HR Professional

The Human Resource Management department had a very challenging time due to the pandemic. Globally, the coronavirus pandemic has created a lot of havoc. People were more concerned about health and...

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Taking Advantage of Good Press

Getting advertised for your work or brand is an excellent way to gain the public’s attention for substantial success. It helps to score a good mark significantly in the public’s minds and gain...

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From Text To Speech: An Overview

Text-to-speech software converts digital Text into speech. For instance, Text can be highlighted, the play button is pressed, and the reader reads the content aloud. The added features and voices...

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Talent Management and Technology-A Perfect Blend

Most small to medium businesses this year exhibit a desire to expand their scope of operations and increase their employee count over the course of the next year, a sign that the job market is on an...

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Google Ads Headlines: How To Write Headlines That Get More Clicks

Are you struggling to get clicks on your Google Ads? You’re not alone. In fact, most people don’t know how to write headlines that get clicked. If you’re ready to learn how to write headlines that get...

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A Guide To How Text-To-Speech Works

The ability to convert text to speech in meaningful, realistic ways is transforming how we interact with computer systems and one another. The post A Guide To How Text-To-Speech Works appeared first on...

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Visual Marketing: Vulnerable to cybercrimes?

Today, entertaining short-form content is imperative for companies and brands to stand out online. However, everything comes with a price so does this. When you put everything out there online,...

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Understanding Content Moderation

Individuals’ online opinions published on social media channels, forums, and media publishing sites have become a substantial source to measure the credibility of businesses, institutions, commercial...

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List Your Business on Top Free Business Directories in the USA

‍It’s good to have your business listed on top free business directories. Apart from increasing the visibility of your company, you will also get many benefits from it. People will know about your...

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How SERPs Can Grow Your Online Presence

Search engines have developed SERP features to make the user search experience straightforward. This on-site content provides users with the answer to the questions without requiring the click into...

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How Would You Define White Label SEO Services? Is It Outsourcing?

Today if we define white label SEO services, Every company tries to get good rankings on Google to reach their target audience and bring them traffic. They hire someone else (an SEO agency or...

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A Practical Guide to Using Computer Vision for Business Growth

Isn’t it fascinating how our brain processes the vast amounts of information that we receive throughout the day? Our sensory organs convert information into stimuli as they process the information they...

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5 Crucial Steps To Starting A Successful Hi-Tech Startup: From Idea To Promotion

There isn’t a foolproof formula for building a successful digital firm — the risk of starting a business is high. There’s more to the frequently cited statistic that nine out of ten companies fail — a...

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Data Warehousing: The key to effective marketing campaign management

Businesses today constantly strive to gain a competitive edge in their marketing efforts.  Leveraging their data effectively to create data-driven campaigns is the best way to trump the competition....

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Approaches to creating virtual fitting room software using AR and AI

Virtual fitting room software with AR and AI is the next best alternative to physical stores. With many different kinds of virtual fitting room solutions on offer though, it can be hard to know which...

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Artificial Intelligence: Making waves in the stock market

Stock trading is an industry that has greatly benefited from artificial intelligence (AI). AI algorithms in stock trading have enabled traders to make better decisions and enhance their trading...

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Machine learning in marketing: 10 use cases and implementation tips

Given how quickly the digital marketing industry changes, keeping up with the most recent trends and technologies can be challenging. Traditional marketing techniques are no longer enough to connect...

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Voice Search Revolution: Data-Driven SEO Strategies for Future Success

With the rise of voice search, how can businesses adapt their SEO strategies to optimize for conversational queries, backed by data-driven insights? Voice search is causing changes to occur in search...

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